The What: Real Estate Local for Company Websites
When a search is done on Google, within fractions of a second, Google analyzes its indexed pages and returns results it feels best fit the intention of the searcher. Because real estate is a business that is local centric, there are specific website tactics a company can employ to increase its local internet marketing exposure by communicating with Google targeted cities, towns, communities and neighborhoods a real estate company services.
There are numerous ways to communicate with Google, and help Google understand what your content is about and what locale you do business in.
The Why: Local Search for Real Estate Websites is HOT HOT HOT
When someone does an online search for real estate or homes, Google and other search engines will return results based on the physical location of the searcher. It is no longer necessary to include locations in a search query to have your real estate companies website appear within page one search results if you are using local SEO best practices.
Whether a person is physically located in your marketplace when searching online or uses a location term, and includes other relevant terms such as relocation or second home Google wants to display the best local real estate companies based on the inquiry.
Consider mobile search.
Someone physically located in Dallas that types the keyword phrase “real estate” into their browser is probably looking for a real estate company or agent, or homes for sale in Dallas. If your website is displayed in the search results, your company has just increased its likelihood of new buyer.
The How: Local SEO for Company Real Estate Websites
Tip #1: Use Schema Tagging to Increase Local Search Visibility
Using tagging, according to Schema.org provides a collection of schemas, i.e., html tags that can uses to markup pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.
There are specific tags for local businesses and real estate agents. Incorporating these special tag identifiers tells Google and others about your real estate company including your company name, where your business is located, business phone number, website URL, business description, mapping, logos plus more. Geo-tagging using Schema markup helps Google and others clearly identify your brand, company name and location!
Learn how to implement proper Schema geo tagging here.
A realWITS Selfish Vanity Plug
All realWITS, real estate websites come preloaded with a local SEO optimization plugin developed by the renowned WordPress developer, Yoast. This tool utilizes the powerful Schema tagging and inserts proper coding directly into your website. No coding or geeky technical knowledge required.