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To Dominate a Local Real Estate Market – You Must Become the Online Neighborhood Connoisseur

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It’s not a secret, today more than ever, home buyers search for active listings online.local real estate marketing

To become the local online go to resource a real estate web design must satisfy and provide prospective buyers with more than just the standard property search functionality most commonly associated with a real estate website.

To fully engage and offer meaningful information a real estate web design must purposefully be constructed to help buyers determine if the neighborhood and communities they are looking for properties in coincides with their desired lifestyle expectations.

Location, Location, Location is a Common Real Estate Phrase

Why does this phrase impact a home buyers buying decision? Location influences housing pricing, but location also speaks to the lifestyle associated with locations.

To Control a Local Real Estate Market, You have to be the Online Neighborhood Connoisseur

In a perfect world a real estate website is optimally designed to become the online local “go to” resource for its locality. In order to achieve this results, a real estate website must provide valuable content specifically related to a vicinity that goes beyond what every other real estate website offers, such as what are the best schools, market statistics or local weather.

local_real_estate_website_designNavigating Neighborhoods = Hyper-Local Living

Neighborhoods are the greatest shared and most natural way for people to talk about an area, whether having a dialogue about where someone lives, outdoor recreations, the best pizza parlor, social events, shopping, schools and the list goes on and on.

The most popular mobile apps and websites, such as Facebook or Zillow strategically incorporate the usage of neighborhoods to selectively target a specific audience and cater results to that audience cares about, their living environment.  

Boundaries Sell Homes

Boundaries make searching for a home easier by focusing on specific locations that fit a desired lifestyle.

The Bronx, Brooklyn, Manhattan and Queens are all different New York neighborhoods. These well-known communities each have their own unique characteristics and a home buyer could expect to have different living experiences depending on which neighborhood a purchased home is located.

A Smartly-Designed “Neighborhood Friendly Real Estate Website:

  • Provides useful neighborhood information that makes a buyer say, I want to live here.
  • Empowers neighborhood home searches that take buyers to the right listings.

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